What is this new “legal grass”, why is it legal and what does CBD have to do with any of this?
The issue of Legal or Light Cannabis is of great interest and the reason lies in its liberalised commercialization, provided that its THC content does not exceed 0.6%. Newly developed grasses have a high percentage of CBD, a non-psychoactive active ingredient found in cannabis flowers that offers a remarkable series of benefits.
The number of specialized shops is multiplying throughout Italy and Florence has Widora, a start-up founded by a group of young Florentines who deliver this new Legal Ganja to your home in less than an hour.
A brief chat with the founders of Widora, the start-up that delivers you legal Ganja in an hour
Q: Hi guys, can you tell us what Widora is?
A: Widora is the first Italian delivery company for legal grass. In Florence, we make home deliveries of CBD in less than an hour. We have only recently opened, but are apparently already famous. As you can see from the reviews on Widora’s Facebook page, Florentines appreciate our service and collectible grasses!
Q: Which grasses do you have for sale?
A: For the moment we have 3 varieties: Alpine, an outdoor grown grass from the highlands of northern Italy, characterised by a spicy and woody aroma with a touch of pine. OG Kush, an indoor variety with an appealing scent and intense notes of tropical woods and spices. And then our best-seller, Grape Skunk, another indoor variety with a high CBD content and a sweet, fruity scent with hints of ripe grapes.
We will have other products soon, so if you want to stay updated, keep an eye on Widora’s FB page or our website where we communicate all news.
Q: When do you deliver?
We deliver every day from 6 pm to midnight. Customers can order during the day and select the timeslot they prefer for delivery. If they order in the evening, delivery is guaranteed in under an hour.
Q: In theory, the grass you sell could not be consumed, just collected. What can you tell me about this?
A: First of all, I would like to point out that studies show this increase in light cannabis consumption has led to a significant drop (about one third) in organised crime’s “market share”. In light of this, in my opinion, we are doing a great service to society: we eliminate drug-dealers from the streets and we do our part for Italy by paying taxes. Regarding what you ask me, you’re right, the customer could not smoke it, we find ourselves in one of those classic Italian paradoxes. It’s a bit like the long cigarette papers sold by tobacconists: nobody smokes long cigarettes, everyone uses them for joints.
Q: Do you want to tell us something else?
A: Yes, the advice I can give you is, collect them all and enjoy the freedom of Widora!!!!
Legal Ganja: What it is and how it is placed within the market
This new Legal Marijuana is not a mere pastime or a new society game. Light Cannabis is legal if its THC content is under 0.6%. This new type of legal grass has been obtained using innovative agronomic methods derived from years of careful botanical studies. With these techniques, it was possible to produce “un-empowered” varieties of Marijuana, from the point of view of their psyche effects, so much so that they are not considered drugs.
This new legal grass is, therefore, not a drug, but rather a safe substance within the terms of law.
What are the benefits of CBD?
The medical research on Cannabidiol (CBD) is one of the propulsive engines that have driven and supported the innovation that led to the creation of Light Cannabis. Growers are looking for varieties of plants with a high CBD value (and a very low THC content) to be converted into oils or other preparations for use in ointments, waxes and similar for medicinal and therapeutic purposes.
In fact, CBD is known for its many scientifically recognised beneficial properties:
|Medical properties of CBD||Effects|
|Anti-emetic||Reduces nausea and vomiting|
|Anti-psychotic||Used to treat psychosis|
|Anti-inflammatory||It fights inflammation|
|Antioxidant||It fights neuro-degeneration|
|It fights anxiety and depression|
The step from selling processed products to the direct marketing of inflorescences was brief.
Who is the typical customer?
He is an adult male, in his thirties, knowledgeable and aware of the product. Most buyers are people who no longer want to buy from the clandestine market, another significant percentage is made up of those who use legal grass to give up cigarettes. Legal grass is even recommended by some doctors to those suffering from mild sleeping disorders. Another common group of consumers are people who have panic attacks or discomforts caused by substances with which illegal marijuana was cut, and have passed to light hemp, which instead is completely natural and of controlled and safe origin. There are also many young people, but no adolescents; sale is forbidden to minors.
The market is booming, even if it is still within a grey area. These hemp inflorescences are legal; THC limits and monitored plantations respect the laws on agro-industrial cultivation that have been in force since last year. However, there is no intended use: the label reads “Material for technical use, not suitable for combustion”. It is a collector’s item, even if most customers use it for consumption.
Last night, I ordered from the Widora boys for the first time. The delivery was on time and the legal grass they gave me undoubtedly aromatised the environment. I spent my evening enjoying the freedom of Widora 🙂